  
KEY POINTS
- Worldwide sales of non-prescription health and beauty
aids surpassed $55 billion in 1997. Skin care was the
fastest growing category, growing annually at 6.3% over
the past five years.
- Sales of anti-aging "cosmeceutical" skin
care products reached $390 million last year. Cosmeceuticals
reduce and protect against the signs of aging in the skin
- not merely cover them up.
- Adding essential nutrients such as vitamin C to skin care
products is the hottest area because of the known benefits
of vitamins.
- A new generation of personal care products is relying on
high-tech engineering and antioxidants to create and
preserve healthy skin.
- Aging consumers, especially baby boomers, have a growing
interest in natural, effective alternatives to chemical skin
lighteners and rejuvenators, and recognize the benefits of
vitamins and other nutrients.
- With products containing ordinary vitamin C, much of the
value of the nutrients in topical applications is lost before
the consumer ever opens the jar.
- Ester-C®
Topical lasts and penetrates.
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